Are you unable to drive traffic on your website and social media? While having ranking and social likes!
Probably you’ll be thinking that how a website or social media post is not getting traffic whereas It has ranking on google and have likes on social media as well? Here are some reasons:-
1. Irrelevant or fake social media likes
People are judging their marketing strategies through no of likes on social media. This is because digital marketing is represented as it’s just a game of numbers. For example people say you will get 2000 likes on your Facebook page in one month or less. For achieving this they invite their own social media friends to like the page even if they are not your target audiences. Sometimes auto liking software are also used for increasing the likes of your Facebook page. This will never help you get costumers for your business.
2. Ranking on keywords having negligible search volume
You will say that the ranking on google can’t be fake and it’s true, but there is also a thing to notice that on which keyword your website is ranking. You shouldn’t rank your website for keywords having very low search volume. If your website is ranking on the name of your website, lets say your website is digitalyuga.com and it ranks for only one keyword that is “digitalyuga” then this will not be going to help you in getting traffic, because no one knows about this keyword and didn’t search for it also.
1. Check who liked your page is your target audience or not
You should think that the persons who liked your page and they are not your target audience then how you can generate leads from them. Because your ultimate goal is to sell your product or services to needy ones. If you have a hotel then you should engage and showcase your product or services with people who are travelers and need hotels to stay, so they will purchase your product or services easily.
2. Choose keywords having high search volume
So if you want traffic and genuine customer on your site then you have to rank on keywords that most people search for like if you have a hotel at Bhopal then the keyword should be like “best hotel in bhopal”, “5 star hotel in bhopal” “cheap hotel in bhopal” and many more on which you want your website to rank for.