What is Digital Marketing?

what is digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital Marketing Wings:

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a continuous process of optimizing a website on all the criteria like tag optimization, content optimization, website speed optimization, size optimization, link building and many more through which it can get high rank on search engine result page (SERP).

2. Pay Per Click Advertising (PPC)

PPC Ads are the “sponsored” results that can be viewed on the top or on bottom of the search engine result page. These Ads are paid results and advertiser has to pay only if the user clicks on the result. 

These Ads only appear on specific keyword search and are very effective for lead generation. Sometimes these ads can also help in increasing organic ranking of a website if these ads get high Click Through Rate (CTR).

3. Social Media Marketing

Social Media Marketing is a practice of promoting your brand using social media platforms and websites such as Facebook, Twitter, LinkedIn, Reddit etc. This is mainly used for spreading brand awareness, customer relationship management, lead generation and driving website traffic.   

4. Content Marketing

Content Marketing is a marketing strategy where we use content to market a product or service. This is the best way to engage with your audience, solve their problems and help them out.

Content Marketing is the fuel for every digital marketing activity you wanna perform. let’s say you want to rank your website or blog on top of google ranking so you will need quality content that will add value to your consumer and a reader of your blog post. 

If you want to connect with people on social media then again you need content to share with people. If you want to run paid Ads then also you need a catchy info-graphics or a picture content to represent.

5. Email Marketing

Email Marketing campaigns are very effective way of generating leads because it gives a personalized experience to your customer. 

Email Marketing is also used for offering loyalty programs, offers for existing clients and providing helpful information to nurture your consumer & adding value in his life.  

 In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phone’s SMS & and MMS, callback, and on-hold mobile ringtones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing.

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